Nature's Sweet is a New Zealand based brand of imported 100% natural sugar alternatives. Their previous branding was simply Natures Sweet written in Times New Roman. We wanted to keep the Times New Roman base, so as to not to completely disoriented existing customers. I overlapped the N and S to create this emblem, which is much more interesting and a bit more classy than the previous one. We also created 4 colour variants to be applied to the different products that Nature’s Sweet provides.