Every job, big or small, starts with a conversation, either over video call or in person. The goal of this discussion is to get onto the same page about-

• What your business does
• What makes you unique
• Your goals for the design
• Any specific design preferences you have

After the initial discussion, I’ll go away with the information we have and start putting together some ideas. These take the form of sketches, colour palettes, and images we can take inspiration from. We will walk through those ideas together, and discuss the pros and cons of each one and how they can achieve your goals.

Once we have some specific choices locked in for the design, we can start creating it. Once we have some initial concepts, we can refine them until it suits our needs.

Using the design we’ve created together, I create the specific deliverables for the project- whether that's a website, logo package or styleguide.